Sometimes, technical constraints slow down your campaigns
Currently, Gmail offers some frees services; however, it enables sending of 1,500 emails daily, which is very trimming for any firm that is eager to spread its word wide. This constraint not only constrains your growth strategy by limiting its prospects, but also reduces the frequency at which your campaigns are launched. However, the gmail of mail merge affords only some fundamental choices in regards to the personalization and the construction of emails. This greatly reduces the aesthetic and emotional appeal of your messages.
The absence of accurate toils for analysis is also a big hindrance. Without having the detailed statistics, it becomes almost impossible to quantify the open rate, clicks or engagement of the recipients.
Favorable deliverability because of availability of dedicated tools
It is important to have optimized deliverability that professional platforms provide as your messages can be lost in spam folder. Unlike Gmail these solutions guarantee that your messages get through to the recipient’s inbox which gives a probable chance of communicating with your customers. Moreover, the explicit tools enable the application of automatic adjustment to the sending in relation to the behaviours of receivers, which also increases the productivity of all the tools mentioned.
These platforms also offer a feature of good advanced email template that will help to garner the attention of the readers. They allow making your campaigns look more relevant and modern and, therefore, more impactful. This blend of deliverability and attractiveness also indicates that specialized solutions are in a league above Gmail’s capability.
In other words, compliance-based management
None of the business tools integrate use of automated solutions for compliance to the legal rules such as General Data Protection Regulation. Such compliance aims at safeguarding individual data while at the same time easing unsubscribes as well as complaints processes. These simple tasks quickly become chores in Gmail, and your business stands to suffer from compliance issues.
Moreover, when it is immediately integrated into a specific solution, you have an efficient tool for user segmentation, achieving better results in terms of instantly send personalized messages to particular groups of contacts. This will lead to a higher impact on the campaigns as well as a closer relation with the recipients.