Announced last week, the LG X Style is one of six new models in the X range, each of which is focused on specificity. In his case, it is the design and finesse because it displays a thickness of only 6.9 mm. It is far from being the thindest smartphone on the market but for LG, it's a great first.
In all objectivity, finesse remains the main selling point of the LG X Style because it is certainly not with its technical characteristics that it will manage to impress. Features that remain very sketchy: 5-inch 720p HD display, Snapdragon 410 processor with 1.5GB of RAM, 8- and 5-megapixel photo sensors and 2100 mAh battery.
But it doesn't matter because it's not about the performance or the technical record that the communication around this LG X Style is played out. Each model of the X range has a peculiarity (camera, battery, double screen …) and in this case it's finesse, so it's naturally on it that LG plays with a rather successful commercial.
The LG X Style is beautiful, it's thin and it'll fit easily into your pocket. 6.9 mm is far from a record but next to the LG G5 and its 7.7 mm thickness, it's a feat. But is it really enough to sell a smartphone? Can design alone be a selling point?
With this new model, although it is thicker than some competitors playing on the same argument, LG aligns with some android competitors mostly Chinese, who have themselves aligned themselves with Apple which constantly boasts the finesse of its ever thinner iPhones with each generation.
- Read also: the race for thinner smartphones increasingly ridiculous
If all the other models in this range have a relevant argument such as photo or autonomy, this one plays only on finesse. I don't mean to play a pun, but isn't that a little skinny?